the universe is a harsh place for life to survive

why is beauty important?

anyone or anything that brings beauty in such a world

is good

life is precious in the universe (don’t waste it, even if it is a sucky one)

survival was never easy for life in the universe

life is about making life better (increasing the probability of survival of oneself, one’s genes, one’s family, one’s species) every day

if you have a garden: making the garden better a little bit every day

if you have a family: making the family better a little bit every day

if you have a company: making the company a little bit better every day

cultivating something positive

building a positive culture

creators and their techno “babies”: iMacs & iPhones & Linux

for creators such as Steve Jobs just as Linus Torvalds, beauty is important

beauty means simplified pure designs

pure holistic flawless creations

of perfection and functionality and (!) understandability

“like God would have done it”

software beauty is way harder to see for non developers, but it expresses it as the (ex?)maxime of Apple: “it just works”

even if that iphone is far from perfect and many alternatives are in development (please support them even when they are far from perfect)

what has happened since…

1) Apple seems to have been stuck in a limbo between profit maximization and allowing creativity (crash, rebuild, crash, rebuild…)

2) giving up on software-beauty: Apple’s software quality has gone down

3) no-privacy-beauty: was never a priority

4) no-planet-or-human-rights-beauty: Apple never cared much if the supply chain was ethical or based on renewables

5) no-justice-beauty: Apple is stealing taxes via Ireland

(European Commissioner Margrethe Vestager fights tax avoidance of multinationals, follow her on twitter)

(Apple promised to improve on the privacy issue… but guess capitalistic maxims (maximize profits and share prices) are actually often against what consumers want (anything but 1984, but a future that is inspiring))

never stop learning

never give up hope

life only has a slim chance for survival in such a harsh universe

but we will take it

and if everyone does what he/she can

we will prevail

and build a city on mars

poverty is still the #1 cause of death for humans